just MyFitnessPal, but also Endomondo. . Even though some might argue that Apple Health isnt technically a platform (sorta true itd be incorrect to argue its not a competitor. . Today, Endomondo and its 33 employees are largely based in Copenhagen (Denmark). . And more importantly, users. These moves by companies such as Under Armour are merely laying the groundwork for what will undoubtedly be a highly competitive space over the next few years. In talking with Chris Glod this afternoon, General Manager of MapMyFitness, they see the move as a way to further cement Under Armours position in the market. Endomondo is the smaller of the two, clocking in at 20 million registered users. . Ultimately though, the end goal from their perspective is to support as many devices as we possibly can, while getting to the point of having backend integrations between the companies. Chris noted that roughly 92 of revenue in 2014 was within the US, meaning that Under Armour doesnt do much business internationally. . While MyFitnessPal is largely in San Francisco, with its 92 employees.
Get lifetime access to four of our. Premium features with a one-time. ALL endomondo.com Coupons And, promo, codes. RT endomondo : You can still get a month.Whats really astounding is that none of the companies acquired make actual devices. . They have a handful of country managers throughout Europe as well. . Just doing some back of the napkin math, if you were/are a user of those acquired platforms, heres what you were worth: MyFitnessPal:.94, mapMyFitness:.50 (at purchase there were 20M users). Now, this doesnt surprise me but Ill get into that in a moment. Instead, they see each platform operating largely by itself, with a focus on illuminating integration scenarios behind the scenes. This would likely be similar to how back in November (a year after the acquisition we saw MapMyFitness apps get a small Under Armour logo. Im somewhat surprised one of those brands didnt pick up MyFitnessPal sooner, to be honest. That is added to the previous Under Armour (effectively MapMyFitness) user base of 30 million. . MFP is the undisputed king in this particular area (nutrition tracking and their expansion and integration with partners across the health sphere is massive. .
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